Case Studies

Real results powered by the DSS Model

We don’t guess. We interrogate what already works, systematize it, and scale it across new markets. Below are selected engagements where clients used the DSS model to unlock new revenue, expand markets, and multiply impact—without reinventing their technology.

£1B Market Expansion in Oil & Gas

Client: National equipment rehire company

Challenge:

Re-entering the oil & gas sector after losing ground to competitors.

Approach:

Using DSS, we deconstructed the client’s service capabilities as well as the oil & gas value chain – essentially completing an industry component to technical capability mapping. This allowed us to identify high-probability intervention points—specifically tank farms—where existing capabilities held immediate strategic value.

Outcomes:

•Identified a £1bn annual market opportunity in tank farm operations
•Revealed neglected subsectors driven by rising decommissioning spend (14% projected to 19%)
•Provided a systematized roadmap for phased re-entry
•Positioned the client for new long-cycle enterprise contracts

Impact:

Leveraged existing capabilities into adjacent-market opportunities.

522% Revenue Growth in 8 Months

Client: Premium education service provider

Challenge:

Constant workload, low margins, severe undervaluation, and operational bottlenecks.

Approach:

DSS was used to deconstruct the entire service delivery pipeline. This exposed pricing distortion, value leakage, and misaligned customer segmentation. Systematization led to a new tiered value model and a redesigned operating structure.

Outcomes:

•Pricing model fully rebuilt and aligned with delivered value
•Customer base shifted from general to premium segment
•Services unbundled into structured tiers for clarity and predictability
•Operational complexity dramatically reduced

Impact:

+522% revenue increase in eight months, new staffing capacity, and national recognition.

Strategic Intervention in Public Services

Masters capstone project

Client: Hackney Council (with Young Foundation & Ravensbourne University)

Challenge:

Hackney Council sought innovative pathways to reduce rough sleeping and homelessness, but existing interventions were fragmented across unconnected systems (council services, charities, banks, community groups).

Approach:

Using our structured inquiry model, we mapped the full multi-actor ecosystem and identified where structural disconnects were causing preventive failure. This revealed an opportunity to intervene before homelessness occurs—via shared early-warning signals across institutions.

Outcomes:

•Identified critical intervention points far upstream of rough sleeping
•Proposed a multi-system connective model allowing early detection
•Developed personas, journey maps, and coordinated support models
•Shifted the council’s approach from reactive to preventative

Impact:

Provided Hackney council with a new strategic prevention model—prioritising early detection over crisis response.

Strategic Intervention in Public Services

Masters capstone project

Client: Hackney Council (with Young Foundation & Ravensbourne University)

Challenge:

Approach:

Outcomes:

•Identified critical intervention points far upstream of rough sleeping
•Proposed a multi-system connective model allowing early detection
•Developed personas, journey maps, and coordinated support models
•Shifted the council’s approach from reactive to preventative

Impact:

Provided Hackney council with a new strategic prevention model—prioritising early detection over crisis response.

Reframing a Global Tax Opportunity

Senior innovation consultancy assessment

Client: Deloitte

Challenge:

Deloitte explored building a digital product to automate tax filing for British expats living abroad to file their tax returns digitally.

Approach:

Using DSS-style decomposition and structured inquiry, the problem was reframed from ‘build an automation tool’ to ‘solve the ambiguity and navigation complexity trapping users through an evidence led enquiry and question design.’ Systematization revealed three validated user segments and a clear path to scalable productisation.

Outcomes:

•Shifted the focus of the brief from symptom to key painpoint
•Reframed the opportunity from a narrow tool to a global-expansion service
•Demonstrated how a single UK solution could scale into a $312bn international market
•Provided a structured pathway for solution development and validation

Impact:

Senior leaders at Deloitte praised the clarity and reframing strength.

Early-Signal Intervention Model

Innovation challenge (hackathon) to reduce violent extremism

Client: USAID

Challenge:

Identify a scalable way to reduce community-level harm in high-risk environments where current interventions were fragmented and reactive.

Approach:

Using DSS, we mapped the multi-actor ecosystem and deconstructed the drivers of escalation. Systematization revealed a critical upstream leverage point: behavioural decline driven by substance misuse and lack of early support. This led to a low-tech, high-reach preventive concept using USSD micro-education and coordinated local support networks.

Outcomes:

•Shifted intervention strategy from crisis-response to early-signal prevention
•Designed a scalable preventative model requiring minimal infrastructure
•Recognised with 2nd place in the USAID innovation challenge

Impact:

Demonstrated how DSS can operate beyond commercial settings and create low-cost, high-impact systemic interventions.

These case studies demonstrate one truth:

Businesses already possess more capability, value, and market opportunity than they realise. DSS uncovers it, structures it, and scales it—systematically.

Due to NDAs in place, we cannot publish delivery-level details, but we can complete preliminary analysis to test the suitability and readiness of your solution for DSS implementation.

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