The DSS Framework

Turn your existing innovation into a scalable growth engine

Why DSS Exists

Most organisations build innovations that solve one problem exceptionally well — and then stop there. The DSS Model (Deconstruct → Systematize → Scale) is UseCase Labs’ proprietary expansion framework that turns those single-use innovations into multi-market growth systems.
It is powered by Question Engineering™, a proprietary inquiry method that exposes hidden assumptions and reveals overlooked capabilities before any expansion work begins.

DSS is where commercial expansion happens.

This ensures accuracy, reduces risk, and increases ROI.
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The DSS Framework in Three Phases

1. Deconstruct — Reveal Hidden Value

We break your solution down into its functional capabilities to understand what it can truly do beyond its current use case.

Outcome:

A factual inventory of cross-market potential.

2. Systematize — Build Repeatable Mechanisms

We convert discovered capabilities into structured, scalable models that can be validated and repeated.

Outcome:

A transferable, low-friction framework ready for testing.

3. Scale — Enter New Markets

We validate the new model, identify expansion pathways, and guide you through low-cost pilots that reveal commercially viable opportunities.

Outcome:

Shortened time to scale, new revenue lines, reduced expansion risk.

How DSS Differs

Traditional Innovation
DSS Approach
Focuses on creating new
Focuses on unlocking existing
High R&D cost
Minimal reinvention
Market prediction
Market validation
Risk-heavy innovation cycles
Controlled, evidence-led scaling
One market per product
Multi-market expansion from one innovation

Proof in Action

Education Services Provider

+522% Growth in 8 Months

We transformed a stagnant service into a scalable, multi-market model.

Major Rehire & Equipment Company

£1B Target Market Unlocked

We restructured their existing capabilities to enter an entirely new vertical with no new R&D.

Tax Technology Exploration

$312bn Global Market

We deconstructed a sticky tax challenge for a Big Four Consultancy, reframed the opportunity, and uncovered a scalable pathway.

Homelessness Prevention

Multi-System Model

We restructured fragmented support systems into a unified insight model, revealing earlier intervention pathways.

Ready to Unlock Hidden Value?

UseCase Labs exists to multiply the value of your innovation. Let’s discover the hidden markets inside your existing technology.

Book a Strategy Session
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